Last week I had the opportunity to meet with Sacha Chua. Sacha is an Enterprise 2 consultant at IBM who  describes herself as a technology evangelist, a story teller, a blogger and much more. I contacted Sacha after watching a  recording of a lecture on Enterprise 2.0 and Knowledge Management that she delivered at the York University Schulich School of Business. Impressed by this presentation, and the many insights that she shares about social computing on her blog, I thought it would be great to tap her mind on QUT’s Digital Envionrments Major and my Enterprise 2.0 unit. In addition, Sacha looks to closely represents the kind of graduate we want to produce. So, I was delighted that Sacha was willing to speak to me on Skype.

I really enjoyed my conversation with Sacha, I found her very knowledgeable and enthusiastic. We talked around Enterprise 2.0 / Web 2.0 but focused mostly on the concept of sharing, openness, and blogging. It was really interesting learning how Sacha got into blogging, starting way back 2002, originally using it as a task list with a view to public accountability. She is now using it as a platform to make connections, share and store ideas and to write to think.

Writing to think is a really interesting concept and could perhaps be the paradigm shift that many need to begin blogging. Having access to ‘cool web 2.0 tools’ is one thing, but actually adopting them is another. One of my PhD students, Fayez Alqahtani, proposed in his literature review on Web 2.0 adoption with organisations that ease of use; providing immediate benefits; and integration with regular business processes are important factors for successful adoption. This, and the fact that cultural issues appear to have a greater impact on adoption (not technology issues) were confirm in my discussion with Sacha.

Lets take a closer look at this powerful insight writing to think. It appears evident that:

  1. Everybody is required to think and plan (this is part of our usual process)
  2. Everybody needs clarity of thought (clarity of thought leads to immediate benefits)
  3. Everybody needs recollection and input (recollection and assistance are beneficial short and long term)

So, assuming that the platform is accessible (ease of use) then it looks like blogging or writing to think may well increase effectiveness and save time in the long run. By thinking better we are less likely to make time consuming mistakes. By sharing more, we are more likely to generate good will and to be able to leverage off the experience of others to avoid pitfalls. So the question may well be do I have time *not* to blog.

I really enjoyed my conversation with Sacha. As well challenging my thinking, she proposed a number of ways to incorporate blogging into my course in a step by step fashion. In addition, Sacha also offered to be involved in my course and provide insight to my students at key points.

Sacha has the words living an awesome life blazoned on her website next to to her name. After meeting her, and experiencing her positive energy, it looks to me that she walks her talk. Thank you Sacha.


2 Responses to Writing to think: meeting Sacha Chua

  1. Sacha Chua says:

    Awww… =) I enjoyed chatting with you, and I learned a lot too!

  2. Brendan Read says:


    Interesting post. I never thought of blogging as being used in the context of accountability. I also agree with the comments on writing to think. I know in my field of work if we do not have a collaborative approach to the task at hand we have a greater chance of failing in our task.

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